Trusted by Thousands
Across every major platform
Average Rating
Global Ratings
Written Reviews
Students Worldwide
Meet Dr. Boyce Watkins
A leading voice in financial literacy and Black economic empowerment

Finance PhD
One of the few Finance PhDs on the planet
University Professor
University of Kentucky, Indiana University, Syracuse University, The Ohio State University
International Educator
Taught internationally in China and Europe
300,000+ Students
The Black Business School serves learners worldwide
Media Presence
Appeared on hundreds of media outlets with millions of online followers
Real Stories. Real Impact.
What readers are saying about their journey to economic power
“This book is life-changing and is a reality check it's motivational inspiring and the way to go invest in yourself is the goal and family love conquers all”
— Amazon Customer
“I have my daughter read a little bit every night before bed and we then discuss examples and scenarios. It's a great conversation starter and a wonderful way to change Black culture around financial literacy little by little.”
— Nwenna Kai
“Easy to read work, valuable insight, that lays the groundwork for steps you should be taking to prepare for yourself/family's future. I feel like I have stepped away more informed than ever.”
— Swannee
“This book provides the alternative educational groundwork for wealth acquisition.”
— Simeon
“I'm convinced that Black family wealth is crucial to our survival. We don't need any degrees to gain family wealth. We do need to work together and focus on growing Black family wealth.”
— Amazon Customer
“I loved that I could read this to my 7 year old and he understood the concepts. The analogies are on point. Now he tries his best to be an asset to our family. Good job inspiring our black boys.”
— Khaleesi
“This book is a direct outline on how to build a strong black economical foundation for now and generations to come.”
— Alfonso Stewart
“Dr. Boyce was able to capture the heart of readers interested in the plight of Black America. It was an incredibly easy read and the concepts were thought-provoking.”
— A.C. Johnson
“I've been employing Dr. Boyce Watkins' $5 a day plan for about a year and have noticed significant portfolio growth. I will continue implementing the plans in this book to break the generational curse of poverty in my family.”
— Dellon Tobin
“This book gives you a simple road map to follow to create wealth for your family. It's mandatory reading if you want to create and protect wealth.”
— Kirk
“A MUST READ FOR ANY AND EVERY BLACK PERSON THAT VALUES SELF PRESERVATION.”
— Nicnac
“This book is straight forward and is especially great for parents of young children. I'm excited to work with my wife on next steps of creating a business that will help our family in the future.”
— J.G.
“This book is a written blueprint for modern-day African Americans. This book and Dr. Boyce's teachings have played an intricate role in reshaping my mindset.”
— Jazzymom
“Dr. Boyce's work should be studied for at least the next 100 years to come. One of the best ways to show love to your family is to show them how to survive economically.”
— Shareef Smith
“This book spells out in a very simple and organized way of how to attain wealth. Change your mindset and you will find change in your generational wealth.”
— StarGazer76
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